The product offers a completely new customer journey in-store by enabling customers to access a range of information directly through the mirror: alternative sizes, different colours, matching products – it all appears on the mirrors display. If the consumer clicks on purchase and scans a QR code, the payment is triggered. This eliminates the need to search for alternative sizes and colours and avoids long lines at the checkout. The goods can also be picked up afterwards or delivered home.
The mirror, developed by the company’s Innovation Lab, is relevant for fashion retailers, but it can also work as a sales assistance tool in any retail outlet. Merchants also have the opportunity to tailor the feature set to meet their needs for example to maintain their preferred level of consumer interaction and to support Unified Commerce by fully integrating all channels such as offering options to order and pay for their items in-store and have them delivered home. In addition, they can integrate surveys, targeted discounts, as well as options to share on social media.
Earlier in 2019, Wirecard has announced a collaboration with getnow, a Germany-based online supermarket, supporting the trend towards online grocery shopping. For more information about Wirecard, please check out a detailed profile of this company in our dedicated, industry-specific online company database.
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