Loyalty and payment services will be linked within a digital wallet, meaning that Wirecard will handle issuing, manage branded loyalty cards or apps, and manage all wallet transactions.
With this solution, the company offers airlines and other segments customisable solutions, loyalty programme support, and payment services integration. Every time a consumer pays with a linked payment method, they collect rewards in the form of points or miles. End customers’ points can be converted into digital money to make purchases both online and at point-of-sale across a range of merchants.
The new solution will be piloted in cooperation with CardGenY, a UK-based company that provides digital transformation toolkits.
For more information about Wirecard, please check out a detailed profile of this company in our dedicated, industry-specific online company database.
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