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Yahoo India, Flipkart join forces for co-branded website

Monday 17 November 2014 10:32 CET | News

Yahoo and Indian ecommerce retailer Flipkart have entered an agreement to host a gateway to the Flipkart.com marketplace directly on the Yahoo India homepage, dnaindia.com reports.

The initiative enables users to get one step access to the Flipkart shopping website, while simultaneously consuming news and content spread across the Yahoo network. The Yahoo-Flipkart co-branded site appears as a shopping tab on the Yahoo India homepage. It allows its users to directly explore more than 20 million products available on Flipkart, including electronics, apparel, books, home furnishings and kitchen and large appliances. The website is also been released for smartphones and tablets.

In recent news, Euronet Worldwide, a global electronic payments provider and distributor, has joined forces with Flipkart to distribute Flipkart digital gift codes across the country.


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Keywords: Yahoo India, Flipkart, co-branded website, ecommerce retailer, online gateway, shopping website
Categories: Payments & Commerce
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Countries: World
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