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Ecommerce

Yandex.Direct launches extended geo-targeting

Wednesday 30 March 2016 | 11:42 AM CET

Yandex.Direct, a search and content ad placement system, has announced a new addition for advertisers` geo-targeting options that will show ads to users worldwide who enter a specific location in their search query.

Previously, Yandex geo-targeting capabilities only targeted users that were physically located (or were using an IP address) in a location an advertiser selected to target in their account settings, EWDN reports.

The new extended geo-targeting feature serves ads to users anywhere who include locations in their queries that an advertiser targets.

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