Following the partnership, customers who shop online at the French Adidas website can get their order on the same or next day, thanks to Zalando, which takes care of the delivery.
Zalando and Adidas say they are running a test on how to efficiently steer logistics capacity. For Zalando, it’s the first test with multi-channel models. With this pilot, the Germany-based fashion company wants to give brand partners new ways to connect to the Zalando platform.
The partnership leads to faster delivery times, as the first Adidas customers in Paris have already noticed – they got their orders on the same or the following day. Despite the parcels being packed in a logistics centre from the German fashion company, they still come in an unbranded shipping box.
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