With a 400 plus members technology team, Zalando now manages to operate almost all processes from onsite over payment to fulfillment in-house. To further strengthen its position in a fast changing online environment, Zalando actively manages the transition to the growing mobile usage of its customers.
Mobile-enabled shops are now available in all 15 markets and German apps have been released for Android and iOS devices. At year-end 2013, over 35% of the traffic in Zalando shops came from mobile devices, including tablets and, in Q4 2014, Zalando had a 48% mobile traffic and the numbers are still rising.
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