Via the app, consumers upload a photo they take with their handset and can search an inventory of thousands of items to find a similar product.
Cortexica representatives, cited by the source, have stated that Zalando is the first retailer to use its image recognition software which is a mobile app. The app, called findSimilar, enables customers to shop wherever they are.
Cortexica Vision Systems is a developer of image recognition and visual search technology.
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