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Ecommerce

Zalando rolls out virtual stylist based on machine learning

Thursday 1 November 2018 | 01:19 PM CET

Zalando has announced the launch of a virtual stylist based on machine learning to offer a virtual fashion assistant to customers.

The solution, Algorithmic Fashion Companion, is able to generate outfit recommendations in real time. It identifies an “anchor” product based on the customer’s personal preferences, such as their wish list or previous purchases. It then builds a new outfit around this product.

The recommendations are built from machine learning based on analysing 200,000 existing outfits from Zalon, the retailer’s curated shopping service.

The solution will be available in all 17 Zalando markets.

More: Link
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