The solution, Algorithmic Fashion Companion, is able to generate outfit recommendations in real time. It identifies an “anchor” product based on the customer’s personal preferences, such as their wish list or previous purchases. It then builds a new outfit around this product.
The recommendations are built from machine learning based on analysing 200,000 existing outfits from Zalon, the retailer’s curated shopping service.
The solution will be available in all 17 Zalando markets.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now