According to the report, 49 percent of interviewed UK smartphone owners would be interested in swiping their phones to make payments in-store if their phones had the capability. This figure rises to 61 percent of iPhone owners but falls to 47 percent of Android and 39 percent of BlackBerry owners who would like to swipe their phones to make payments in-store. This is an increase from 2011 when 42 percent of smartphone users said that they would use their smartphones to make payments.
Moreover, the survey has found that 41 percent of UK smartphone users shop online using their mobile devices while 34 percent would pay a bill using their phones. Additionally, 30 percent of polled smartphone owners would pay for tickets using their phones while 21 percent would pay a friend or relative using their mobile devices.
Furthermore, the study has revealed that iPhone owners are most inclined to use their phones as a wallet with 60 percent saying that they would like to manage their bank accounts (average 42 percent), shop online (58 percent versus 41 percent), pay for a travel ticket (46 percent versus 30 percent) or pay a friend or relative (29 percent versus 21 percent) using their mobile phones.
Finally, the report has shown that the desire to use a mobile phone as a wallet was less fervent amongst females and Blackberry smartphone users, with 33 percent and 35 percent respectively who would use their mobile phones more than cash or card to pay for goods or services worth less than GBP 20.
The survey was conducted by UK online market research agency YouGov on behalf of digital banking software services provider Intelligent Environments (IE).
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