According to the report, 74 percent percent US respondents seek reviews on their mobiles prior to purchase and 64 percent said that they comment on their brand experience using their mobile device post purchase. Consequently, marketers need to invest appropriately in mobile-friendly websites and social media monitoring.
Finally, the study has found that women are more likely to use tablets and smartphones to seek social interaction, while men more often seek information and, while women are more concerned with savings, men seem to desire efficiency when dealing with mobile technology.
The study titled The Digital Path to Purchase was issued by US-based independent advertising agency Moosylvania.
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