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Mobile Payments

Abercrombie & Fitch integrates with Venmo

Wednesday 8 August 2018 | 10:05 AM CET

Abercrombie & Fitch has announced its integration with Venmo on its top-rated consumer apps.

As of August 7, 2018, Venmo will be among the payment options in the customer's shopping bag on both the Abercrombie & Fitch and Hollister iOS and Android Apps. A&F Co. is the first specialty retailer to offer customers the ability to purchase products directly though their Venmo account.

Abercrombie & Fitch has chosed Venmo, as they believe it’s a preferred payment option among its millennial and Generation Z customer bases. At the same time, the company aims to provide seamless experiences, from product discovery through to checkout and fulfilment and Venmo seems to be a good fit in this matter, according to Joanne Crevoiserat, COO of Abercrombie & Fitch.

More: Link
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