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Mobile Payments

Apple rolls out Passbook app, lays the groundwork for mobile wallet and loyalty offering

Thursday 14 June 2012 | 12:38 PM CET

At its recent Worldwide Developer\'s Conference (WWDC), Apple has rolled out Passbook, a new application built into its iOS6 mobile operating system. Passbook is intended to store and organize a user’s ‘passes’, which may include boarding passes, store cards, gift cards & coupons and well as movie tickets, media outlet techcrunch.com reports.

The main objective of Passbook seems to be to encourage consumers to digitize these passes and replace the physical, plastic versions with digital counterparts. In addition to helping users organize their cards, boarding passes and movie tickets, the app is set to use the iPhone’s geolocation functionality in order select and bring up various passes based on the user’s location in real time.

Apple demonstrated two scenarios: in one of them, a customer enters a Starbucks coffee shop and the user’s loyalty card is automatically brought up and updated with the payment balance by the Passbook app; in the other, the application is launched when a user enters an airport, functioning as both electronic boarding pass and as a source of information for flight details such as gate number, etc.

Although no specifics were given on exactly how the app allows users to redeem the passes, the same source indicates that some of them might be redeemed via QR codes.

More: Link
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