As a result, the app is set to enable iPhone users to purchase and send personalized eGift cards from their iPhone to a recipient’s e-mail or Facebook account. Blackhawk Network’s Gift Card Mall offers users access to a network of grocery, big box, convenience, drug and specialty stores and is available both offline and through internet retailers.
Blackhawk currently operates nearly 10,000 retail locations in 12 European countries.
In December 2010 , UK financial services provider Tesco Bank has entered a partnership with Blackhawk Network, in a bid to deliver gift cards to Tesco customers.
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