Loyalty members can receive offers from retailers via Tetherball on their mobile phones. To redeem the offer, consumers hold their cell phone, with the Blaze Sticker on the back of the phone, near the POS device at the check out stand. Once the offer is validated in real-time, the consumer holds their cell phone near the POS device once again to pay for their purchase.
Blaze Mobile develops mobile commerce and advertising services that enable transactions and promotions from the mobile device. The Blaze Mobile Wallet enables contactless purchases – including movie and event tickets – as well as fund transfer, banking, and personal finance management. It can manage bank accounts at more than 8,000 supported financial institutions, view electronic receipts, and create expense reports.
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