The round was led by new investor Balderton Capital, with additional funds raised primarily from existing investors, including Lightspeed Venture Partners, who led the company’s Series A financing round. In connection with the transaction, Bling Nation has appointed Roberto Bonanzinga, partner at Balderton Capital, to its board of directors.
Bling Nation allows consumers to pay merchants with the tap of a mobile phone instead via credit cards or cash. With Bling Nation, the tap to pay at the merchant point-of-sale is followed by an instant text message with the transaction information, an updated account balance and rewards balance. If the rewards balance meets preset thresholds, a customer can pay for their purchase using those rewards.
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