With Ugo, consumers will be able to pay, earn and redeem loyalty points using their smartphones. Ugo is set to provide Canadians with value-added services to shop and transact with retailers by allowing users to replace cards from their physical wallet with a mobile payment method that automatically links to loyalty programs.
Loblaw Companies, a Canadian retailer, has joined as its first retail partner and also brings the PC Plus loyalty program into the wallet.
Ugo will initially allow customers to load their TD Visa, Presidents Choice Financial MasterCard and PC Plus cards into the wallet. PC points can be redeemed at Loblaw and banner store locations.
Ugo leverages existing near field communication (NFC) technology to process payments and will be available for use on Blackberry and Android NFC-enabled devices.
Commercial availability of Ugo is set for the spring of 2014.
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