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Catalina modularizes its mobile platform for CPG retailers

Tuesday 8 October 2013 10:41 CET | News

Catalina, a personalized digital media company, has unveiled its modularized approach to mobile commerce, enabling CPG retailers to integrate scan and bag, asset protection, personalized media and geo-fenced engagement into their existing mobile applications to create an enhanced shopping experience.

Already in-use at Stop & Shop and Giant stores and selected for pilot by three others US-based retailers, Catalina’s mobile platform relies on shopper insights to personalize in-store shopping.

Catalinas personalized digital media drives lift and loyalty for CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks. Catalina is based in St. Petersburg, Florida with operations in the US, Europe and Japan.


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Keywords: Catalina, CPG retailers, mobile platform, mobile commerce, scan and bag, asset protection, personalized media, geo-fenced engagement
Categories: Payments & Commerce
Companies:
Countries: World
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Payments & Commerce