The application enables consumers to manage gift and loyalty cards, daily deals, coupons, offer searches, purchases, shopping comparisons, social gifting and mobile payments. By requiring users to register cards upon purchase, the Clutch application provides visibility into those consumers buying the cards along with the recipients.
The application’s proprietary recommendation engine provides users with shopping offers, tailored for them based on time, location and personal data including gift lists, loyalty programs and offers. Consumers can also make purchases within the app, which integrates with Apple’s Passbook, with a few taps.
Integration with Facebook enables users to access their friends’ wish lists for smarter gift purchasing decisions. When purchasing an eGift card through the app, consumers can personalize it with a video, photo and/or message for each gift recipient.
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