News

CorFire, SNAP to launch integrated mobile wallet and marketing service

Friday 27 January 2012 14:27 CET | News

CorFire, the mobile commerce business of global provider of SK C&C USA, has entered an agreement with SNAP (Social Network Appreciation Platform), a web-based platform designed to link traditional loyalty programs to social networks. Under the deal, CorFire is set to integrate the SNAP platform into its mobile wallet solution, CorPay and its suite of mobile marketing services dubbed Cor360.

Under the agreement, the combined service is set to provide a one-stop shop to enable QSRs and other retail segments to connect their m-commerce apps to social networks. Consumers are enabled to post pre-defined messages and check in automatically on their social networks each time they use their mobile payment cards, vouchers and loyalty cards at the POS. Finally, customers are rewarded with gifts, position on leaderboards and timely offers.

CorFire offers mobile technology platforms to financial institutions, mobile network operators (MNOs), payment processors, card issuers and retailers. Its three core technology offerings include its TSM platform, a mobile wallet offering and a suite of mobile marketing services.


Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: CorFire, SNAP, mobile wallet, marketing service
Categories: Payments & Commerce
Companies:
Countries: World
This article is part of category

Payments & Commerce






Industry Events