Under the agreement, software publishers are set to be able to manage entitlements and transactions across screens and platforms in the PC, Web and mobile domains.
The Lotaris mobile monetization delivery platform enables software publishers to drive end-user engagement in-application by enabling mobile-appropriate business models, including free trials, freemiums, subscriptions and renewals. The platform also delivers in-app analytics to analyse user behavior and provide purchase propositions and transactions.
The payment services provided by Digital River include checkout page optimization, testing, real-time fraud detection, solutions to manage PCI exposure and currency risk, as well as back-office reconciliation services and business intelligence tools.
The Lotaris Behavior-Based service provides delivery, activation, user activity analysis, interactive messaging, subscription, billing and payment based on users’ behaviours. Lotaris technology is currently licensed by global ISVs and is distributed in mobile applications on smartphones and tablets and through applications stores globally.
In recent news, Digital River has selected US internet-based payment services provider Merchant e-Solutions (MeS) to expand its payment processing services in the US.
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