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Mobile Payments

Dunkin' Donuts to test mobile ordering, payment system

Tuesday 7 October 2014 | 11:55 AM CET

Dunkin’ Donuts plans to debut mobile ordering technology that will allow customers to order and pre-pay for menu items via their smart devices and pick them up at their selected location.

The Canton, a division of Dunkin’ Brands Group, has unveiled that it is set to test the so-called “click-and-collect” technology during Q4 and add the feature to its existing mobile app early in 2015.

The move comes as many restaurant chains, including Taco Bell, BJ’s, Dickey’s, Subway, Sonic Drive-In and Applebee’s, are introducing or enhancing their mobile and online ordering services to appeal to tech-savvy consumers.

Dunkin’ Donuts’ mobile app, launched in 2012, currently has 8.6 million downloads, and the brand’s DD Perks Rewards loyalty program surpassed 1.3 million members in August 2014.

Members of the DD Perks program earn points by using a registered Dunkin’ Donuts plastic gift card, or when they electronically use a registered card via their DD Mobile App. Accrued points can be used toward free beverages.

The company has also reportedly unveiled that it is considering adoption of the Apple Pay service. The digital wallet from Apple stores users’ debit and credit card information and electronically initiates secure payments between contactless payment terminals and shoppers’ Apple devices. McDonald’s, Subway and Panera Bread were among the restaurant chains that were early adopters of the technology.

Dunkin’ Donuts has approximately 7,500 restaurants in the US.

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