Vodafone O2 and Everything Everywhere are currently seeking EU approval for their initiative, which is set to offer a service to enable customers to pay for goods, services and travel using contactless technology with one touch of their phone, or online via mobile or PC.
In response, the European Commission has extended the deadline to rule on the deal due to concerns that the three companies involved may block competitors from offering similar services to UK consumers by monopolizing on their current market share.
“We need to make sure that competing services can keep emerging on this market, so that incentives to innovate remain and customers get the best mobile commerce services at the best cost,” EU Competition Commission Joaquin Almunia has said in an e-mail statement, quoted by Yahoo UK.
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