The complimentary white paper titled “Mobile Banking Adoption: Your Frontline Staff Holds the Key to Growth” explains that by taking advantage of the referral power of frontline staff, financial institutions can actively drive mobile banking adoption above the typical 15 to 20 percent rate expected among online banking customers. The majority of consumers still lack knowledge about mobile banking and the benefits it offers. Frontline staff can serve as an influential source of information about mobile banking to build awareness of benefits and educate customers on how to get started using the service.
In recent news, US-based financial institution Navigant Credit Union has selected Fiserv for the latter’s DNA account processing platform.
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