According to the report, there are five factors that can help move mobile banking into the mainstream: establishing mobile banking as useful, providing access to mobile banking through all devices, helping consumers overcome security concerns, fostering familiarity for a natural transition across channels and making mobile banking easy to use.
Finally, the report has revealed that, while many financial institutions have rushed to provide mobile banking services during the last few years, they need to educate potential users on the benefits of these services and engage both their staff and consumers in order to maximize return on investment.
The whitepaper titled “Breaking the Mobile Banking Glass Ceiling: Five Factors Will Drive Consumer Adoption” was issued by US financial services technology company Fiserv.
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