Under the terms of the deal, Globe’s GCASH subscribers will gain access to Boku`s mobile payment platform and will be able to buy virtual goods from any merchant in the BOKU global merchant network. GCASH will extend its reach to a global community of over 1,000 Boku merchant partners and a mobile payments community which covers over 190 carriers worldwide.
Boku introduced its service in June 2009 and it currently has over 1,000 direct mobile payments partners, with a global coverage in 56 countries across 190 carriers. The company now reaches over 1.8 billion consumers worldwide. In January 2010, the company raised USD 25 million in series C capital led by DAG Ventures with continued participation from Benchmark Capital, Index Ventures and Khosla Ventures.
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