According to the source, Subways mobile marketing campaign is in the process of rolling out to the more than 24,000 stores in the US, with the global adoption planned through 2012.
In May 2011, Google, MasterCard, global financial services provider Citi, US electronic commerce and payment processing company First Data and US provider of wireless and wireline communication services Sprint have teamed up for Google Wallet, an app that is expected to turn a mobile phone into a wallet.
Google Wallet is set to be NFC-powered, enabling consumers to make payments by tapping their phone on a PayPass-enabled terminal at checkout. The wallet requires an app-specific PIN and in the first release, all payment card credentials are set to be encrypted and stored on a chip.
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