These digital products are offered through a retailer-branded mobile website and are accessed from the customer’s mobile device while in-store and discovered via point-of-purchase marketing materials.
A customer browses a prepaid display and spots signage offering digital content. Then, they text a short code, enter a URL or scan a QR code found on that signage that promotes and explains the digital program. The customer lands on a retailer-branded mobile web page for the digital product they are interested in. Once the consumer selects a product to purchase, a barcode is displayed on the phone, the consumer presents it at checkout, and it’s scanned by the cashier like any other merchandise. Another screen tap provides the option to save the digital product on the customer’s mobile device or send it via email as a gift. In recent news, InComm has launched Cashtie, an API that links retail cash payments via an existing point-of-sale (POS) system to software applications.
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