The Isis Mobile Wallet uses near field communication (NFC) technology to allow consumers to pay, redeem coupons and present loyalty cards with a tap of their smartphone. To use the Isis Mobile Wallet, consumers need an NFC-enabled smartphone and a SIM-based secure element, which together make the device Isis Ready.
Thirty-five mobile devices across AT&T Mobility, T-Mobile US and Verizon Wireless currently support Isis and that number is expected to continue to grow. Support for iPhone, Windows Phone and Blackberry 10 is expected to be introduced later this year.
Isis is set to incorporate key learnings from the successful pilot of the Isis Mobile Wallet in Austin and Salt Lake City into its planned national rollout later in 2013. Findings from the pilot launched in October 2012 show that on average, active Isis Mobile Wallet users tap more than 10 times per month; two-thirds of active users were found to have opted in to receive offers and messages from their favorite brands, following an average of seven brands; contactless acceptance nearly quadrupled to more than 4,000 locations in Austin and Salt Lake City, with wallet users engaging in loyalty and offers tap up to two times more frequently than users who only make payments.
Isis made its mobile wallet available in Austin and Salt Lake City in October 2012.
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