The system has been specifically designed for the Kenyan market. To place a bet, customers use M-PESA to place their stake by transferring money to a dedicated mobile phone number, and then make their bets from advertised coupons using a code.
For example, Manchester United against Liverpool is advertised as Match number 101. A home win is identified as #1, an away win as #2 and a draw as #0. Following this the client identifies how much they want to stake with a * and the sum they want to stake. Thus, 100 shillings on Manchester to win becomes in this example 101#1*100. Reference numbers are issued via SMS and the bet is trackable. To collect their winnings, winner simply text W and the amount they wish to withdraw, which is settled via M-PESA.
Customers who open an account with John Power can also access it over the internet, using a PIN number to identify themselves.
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