The service is set to enable Vivo’s customers to have access to a pre-paid account on their phone that allows them to transfer money, buy credits for Vivo’s pre-paid mobile phones and pay bills. Customers can also choose to receive a pre-paid card from MasterCard which is connected to the same pre-paid account. Customers can use the card to make purchases in more than 1.8 million affiliated establishments and withdraw money in Cirrus ATMs.
How it worksZuum uses USSD (Unstructured Supplementary Service Data) technology to enable users to access their accounts from their Vivo mobile phone, using any device. Signing up to the service is done by dialing *789# from a mobile phone. Customers are then be able to start using the account. Customers can also use their phones to transfer money, buy prepay credits from Vivo, consult balances and pay bills.
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