The top three most popular mobile banking services among urban Indian consumers are checking account balances (employed by 39.9 million users), viewing the last three performed transactions (accessed by 28 million mobile users) and checking the status of their cheques (used by 21 million individuals). Other frequently used mobile banking services among urban Indian consumers are payment reminders and requesting cheque books.
The survey, carried out by market research company Vital Analytics, indicates that ICICI Bank is currently the Indian financial services provider with the highest presence of the mobile financial services market, with 17.75 million mobile banking subscribers. HDFC Bank comes second with 9.1 million subscribers, followed by the State Bank of India with 6.13 million mobile banking subscribers.
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