The Mobile Ticketing whitepaper issued by Juniper Research has found that, while mobile tickets of all types are growing in popularity, the ability to tap an NFC phone containing a mobile ticket against an entrance gate has become an integrated part of users’ mobile lifestyle. For operators, a mobile phone ticket also provides new marketing and sales opportunities previously not available using paper or contactless smartcard tickets.
The report warns, however, that NFC Ticketing must be thoroughly tested before being launched to the public. For metro and bus tickets in particular, speed of passenger processing is of the essence and queues must not be allowed to build up as a result of ticket processing delays either in mobile phones, gating or back office systems.
Finally, the report has revealed that worldwide mobile ticketing transactions are set to quadruple to 23 billion by 2016 and, by the same time, NFC mobile tickets are set to represent more than 50 percent of all mobile ticketing revenue.
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