Sign up for The Paypers newsletter Follow The Paypers on LinkedIn Follow The Paypers on Twitter Follow The Paypers on Facebook
The Paypers, paypers, Insight in payments, News, Reports, Events
 advertisement
Mobile Payments

Mobile payments carried out in-store grow to 18 % in 2015: report

Friday 11 December 2015 | 12:15 PM CET

The number of people using a phone to make an in-store payment in 2015 has grown from 5 % to 18 %, according to a new report from Deloitte.

According to the report, entitled “2015 Global Mobile Consumer Survey: The Rise of the Always-connected Consumer”, this was the year of mobile payments, with a growing number of consumers using their phones at least once a week to make an online purchase, pay a bill and make an in-store payment.

In 2014, only 5 % of consumers had ever used their phone to make an in-store payment. In 2015, 3 % use their phone daily to make in-store payments, 5 % weekly, 5 % less often than once a week and 5 % have only done so once or twice.

Also, there is a variation in the use of mobile payments by age group, with 31 % of 18-to-24-year olds and 36 % of 25-to-34-year olds using mobile payments in-store compared to 21 % of 35-to-44-year olds, 8 % of 45-to-54-year olds and, 5 % of 55-to-64-year olds and 4 % of 65-to-74-year olds.

The main reasons for not making an in-store payment include security, named by 50 %, and a lack of clear benefits, named by 36 %. Reasons for not using mobile payments are similar across most age groups. Consumers also indicated they would most trust traditional financial institutions over tech companies for their in-store payments.

Of those who have not used mobile payments 17 % say they would find it useful to pay via their phone in a coffee shop, 19 % at public parking, 16 % to pay for groceries, 17 % to pay for fast food, 16 % using public transport and 18 % at the pump in a gas station.

Deloitte’s survey reveals that 13 % of respondents use their phone to make an online purchase at least once a week and 18 % less often than once a week.
When it comes to using a smartphone to provide a proof of purchase, 11 % do so at least once a week and 13 % less often.
Paying a bill via a smartphone is done at least once a week by 14 % and less often by 13%.

Also, 10 % reserve a product online from their phone at least once a week and 10 % do so less often.

Less popular is making an online purchase of a service, which is done by 8 % at least once a week and 6 % less often.

Making an in-store payment is done by 8 % at least once a week and 5 % less often.

The report also found that “while out shopping” ranks as the leisure activity when consumers are most likely to use their phone simultaneously. A full 92 % of respondents said they use their mobile phone while out shopping compared to 89 % for spending leisure time, 87 % for talking to friends and 87 % for watching TV.

More: Link
 advertisement
 advertisement
 advertisement
 advertisement