The white paper documents the evolution and latest mobile payment developments that are changing how customers pay for merchandise using mobile devices. It also outlines what they need to know about the security of their customers personal financial information.
The white paper addresses how mobile payments are transforming the retail transaction process, where, in 2012 alone, the use of smartphone devices grew from 66 percent to 74 percent. Mocapay outlines the benefits of mobile payment growth in retail industries including increased audience reach, competitive market advantages and greater ability to reach customers anytime, anywhere.
The report demonstrates the importance of merchants selecting the right platform and means to provide mobile payment options to customers that safely and securely manage and use consumers’ financial information.
Mocapay stresses that is it important to maintain consumer confidence and trust in merchant mobile applications and encourages merchants to understand the technology behind how customer information is collected, stored, used and shared to make intelligent decisions about mobilizing their brand.
In recent news, Mocapay has introduced a token solution mobilization platform that mobilizes any third party service or point-of-sale (POS) payment solution.
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