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Mocapay to develop mobile marketing program for Maiberry

Friday 14 August 2009 09:59 CET | News

US mobile gift, loyalty, and marketing services company Mocapay has teamed up with food retailer Maiberry to implement a mobile marketing program for the latter.

Under the terms of the agreement, Mocapay is set to coordinate promotional events, collateral and SMS text campaigns on behalf of Maiberry, a retailer specializing in all-natural and organic frozen yogurt.

Via its partnership with Mocapay, Maiberry is planning to establishing a mobile communication channel with its customers, expand its store operations and drive customer acquisition and retention by building a mobile marketing database of Maiberry customers.


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Keywords: Mocapay, Maiberry, mobile marketing program, SMS text campaign, mobile communication channel
Categories: Payments & Commerce
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Countries: World
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Payments & Commerce