mopay sees significant growth in m-payment traffic from direct carrier billing - report

According to a study carried out by global provider of mobile payment services mopay, mobile merchants find direct-to-carrier billing very convenient for their customers, as purchasing processes could be completed on mobile phones. Repeat users demonstrate that once consumers experience the ease and speed of mobile payments, they often select the method again for future purchases. Overall, 55 percent of returning consumers completed more than five purchases using mobile payments.

The study has also found that mobile payments’ traffic in online gaming is still high, accounting for more than half of mobile payments’ turnover and growing at a rate of almost 30 percent year-to-year. As social networks establish themselves not only as communication channels but gaming platforms, mobile payments in this industry increased by six fold in turnover within three years and now contributes to over 5 percent of all mobile payments’ transactions. Over the course of the last three years, every one of the major mobile payments’ industries saw an increase in spending average from slight increases in online gaming (around 10 percent) to drastic increases in social communities of almost 40 percent.

Finally, the study has shown that, over the last three years, mobile payments were also used in online dating with direct-to-carrier billing spending ranking among the top-five industries and growing by 25 percent.