Motorolas Mobile Loyalty Solution allows retailers to send offers and incentives to the customers mobile phone - eliminating the need for membership cards and paper coupons. Customers can opt in to the program online or in the store by text messaging a short code to indicate interest in receiving offers on their mobile phone.
Consumers then receive a mobile application with a bar code on their mobile phone that acts as the shoppers unique identifier or mobile loyalty card and can be scanned at the POS.
Motorolas Mobile Loyalty Solution also enables a closed-loop system that allows retailers to maintain a database of shopper product interests, purchase habits and preferences.
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