Under the agreement, The Logic Group managed services for multichannel payments, couponing, loyalty management and fraud prevention are set to be integrated with NFC mobile touch, mobile wallet and Trusted Service Manager (TSM) technology from ViVOtech so that retailers can personalise the services and deliver them in real time to consumers through their mobile phones.
On the one hand, the partnership is set to provide merchants with mobile commerce services including check-in smart posters, shelf-tags and targeted offers. Additionally, merchants will be able to engage and reward customers with tap and go payment and loyalty management and then recognise and communicate with them after their purchase.
On the other hand, consumers will be able to receive and redeem offers, earn loyalty points and make payments using their mobile devices. Customers can download their credit, debit, prepaid or loyalty cards over-the-air and store them on their mobile phones. They can tap their phones on NFC-enabled touch points, such as check-in and shelf-tags, to access product information and reviews, reach out to friends and family for recommendations through social networks, download personalised or location-based promotions and redeem them during payment.
In November 2011, ViVOtech and African software supplier Qmuzik Technologies entered an agreement whereby Qmuzik will resell, implement and support ViVOtechs near field communication (NFC) Trusted Service Manager (TSM) software suite in Africa.
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