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One in five Starbucks sales in the US made with m-payments

Tuesday 28 July 2015 00:48 CET | News

Coffee chain Starbucks is processing nearly nine million mobile payments a week across its US locations, representing 20% of all in-store transactions, CEO Howard Schultz revealed during the company’s third quarter earnings call.

The company is also on track to roll out its Mobile Order & Pay service across all its US stores this year.

Starbucks launched Mobile Order & Pay in Portland in December 2014 and expanded to 650 locations in the US states of Washington, Idaho, Oregon and Alaska in March 2015. The service was rolled out to 21 more states in the southern and central US in June 2015.

The company has also unveiled a partnership with social transport network Lyft. All Lyft drivers will have the option of becoming My Starbucks Rewards (MSR) loyalty program gold level members, and both Lyft drivers and riders will have the opportunity to earn MSR loyalty Stars redeemable for food and drinks at participating Starbucks stores.


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Keywords: Starbucks, m-payments, US, mobile payments, CEO, Howard Schultz, in-store, transactions , Lyft, My Starbucks Rewards, MSR, loyalty programme
Categories: Payments & Commerce
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Countries: World
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