According to mobile marketing technology firm Vibes’ Mobile Wallet Consumer Report, for 59 percent of US consumers, their perception of a retailer would change – for the better if they started to deliver digitized mobile wallet content such as special offers and loyalty cards. Additionally, for non-users, the top reasons to try a (non-payment) mobile wallet tool are better promotions/offers (50 percent,) followed by organizing content such as coupons and loyalty cards (43 percent). 44 percent of non-users claim a (non-payment) mobile wallet tool would enhance their shopping experience.
Finally the report has revealed that apps come in third as the channel US consumers prefer to receive mobile wallet content (19 percent) behind text message (20 percent) and email (46 percent). More than one third of consumers (36 percent) claim they use their mobile phone to shop in store more today than they did two years ago – citing this as the biggest shift in their overall shopping experience.
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