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RewardLoop rolls out POS adaptor for mobile loyalty programs via QR codes and NFC

Tuesday 19 July 2011 06:56 CET | News

Canadian mobile-based customer loyalty transactions company RewardLoop has rolled out a universal Point of Sale (POS) adaptor that enables restaurants and retailers to deploy transaction-based mobile loyalty programs. The RewardLoop Connect adaptor has been designed to connect to merchants’ existing Point of Sale (POS) systems.

RewardLoop has developed a transaction-based mobile loyalty platform aimed at independent and chain merchants alike, including coffee shops, restaurants, retailers, local service providers and other high purchase volume / frequency categories.

How it works
Through its RewardLoop Connect device, RewardLoop prints transaction-identifying QR codes on merchant bills and receipts. Consumers scan these one-time-use QR codes with their mobile phones to earn and redeem merchant-defined loyalty rewards through RewardLoop’s cloud hosted platform. RewardLoop’s mobile-rendered stamp cards show users their earning progress towards each reward

RewardLoop’s Connect device sits between the merchant’s POS system and receipt printer. It intercepts the print data stream, adds a RewardLoop QR code, and then passes the print command to the printer. The printer prints the receipt exactly as delivered from the POS system, but inserts an extra footer that includes the merchant’s secure, one-time-use, RewardLoop QR codes. The device also prints QR codes for secure reward validation and redemption. When these codes are scanned by a customer the customer is delivered to a hosted, merchant-branded mobile application optimized for the user’s mobile phone.

In addition to QR code-based consumer transactions, RewardLoop Connect has been designed with ports for Near Field Communications (NFC) scanners that will be enabled when market penetration of NFC-enabled devices reaches a tipping point.


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Keywords: RewardLoop, mobile payments, mobile loyalty, QR code, NFC, transaction-based mobile loyalty
Categories: Payments & Commerce
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Countries: World
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Payments & Commerce






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