According to the report, merchants who have relied on a credit card machine for card-present payments and a standard website for online consumers are now faced with a rapidly growing customer base that utilizes smartphones to make online purchases as well as comparison shop from in-store locations.
Finally, the study has found that the majority of small e-commerce merchants are not evolving their online businesses to capitalize on the mobile trend. Respondents say their lack of website optimization is due to low customer demand. However, these same merchants are not measuring key indicators of lost mobile sales, such as website traffic and online shopping cart abandonment by mobile users.
The report titled “Mobile Payment Acceptance Survey” was issued by US provider of transaction processing services TransFirst in partnership with ControlScan, a provider of Payment Card Industry (PCI) Compliance and security services.
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