Starbucks customers will be able to scan a unique barcode on their iPhones at the till so that their accounts can be charged. The app, however, does not allow users to either pre-order or specify their drinks electronically.
The service is available to owners of Starbucks loyalty card, and synchronises their account and balance information with their iPhone so they are charged the correct amount. Furthermore, the app’s loyalty scheme allows customers to qualify as gold level members to get free drinks.
In December 2011, Starbucks saw the number of transactions carried out via its mobile channel exceed 26 million since the beginning of 2011 when its mobile payments program was launched.
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