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Mobile Payments

SUBWAY opts for FaceCash m-payment system

Friday 12 November 2010 | 11:35 AM CET

International restaurant chain SUBWAY has selected mobile payment system FaceCash for its consumers, a service provided by US-based business software developer Think Computer.

As a result, the FaceCash mobile payment service is expected to be made available at SUBWAY locations in California. FaceCash is a mobile payment system that is set to allow consumers to use their mobile phones to make purchases at the point of sale (POS).

How it works

SUBWAY consumers have to sign up at the FaceCash website in order to pre-fund their FaceCash accounts, by transferring money from traditional checking or savings accounts. They can then debit their FaceCash balance by making purchases at participating merchant stores

During a purchase, the consumer's face is set to appear on the merchant's register to verify identity. The first time a buyer makes a purchase using FaceCash, the merchant matches the photograph provided during the sign-up process to the consumer's driver's license or passport.

In order to use FaceCash, merchants need a computer (with internet access) and an optional barcode scanner, available from Think Computer.

The FaceCash app is expected to be made available for the iPhone as well as forAndroid and BlackBerry-based phones. Other phones can also access FaceCash through a mobile web browser.

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