The service targets subscribers with prepaid accounts, who can choose to manage their mobile airtime recharging costs, in addition to accessing itemized billing and payment on credit services that have been historically reserved for post-paid account holders.
Following a one-time registration of bank details, subscribers are able to top-up mobile airtime via SMS or the web, with payment being processed through direct debit to the registered bank account. By sending an SMS with keyword “LOAD” to a dedicated short-code, the airtime is directly added to the subscriber’s mobile device. Top-up is equally possible online, via a dedicated customer portal where subscribers can also choose to subscribe to monthly automatic airtime top-up on an arbitrary date.
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