Telefonica has integrated operator billing with Facebook payments, allowing consumers to purchase virtual and digital goods via Facebook.
Direct operator billing will also be provided as a payment option through the Google Play Store, allowing customers to buy apps and other content via their phone bills. In addition, the agreement allows for the development of a ‘carrier channel’ or store-in-store within the Google Play Store per operating business. Operator billing on Google Play is currently available for O2 customers in Germany, with Movistar Spain to launch shortly.
The operator billing agreement with Microsoft is set to enable direct-to-bill as the default payment option for Telefonica subscribers making purchases in Windows Phone Marketplace. This agreement also enables Telefonica Digital to setup their “Store within a Store” within Windows Phone Marketplace in local markets.
The direct to bill payments agreement with RIM allows customers to purchase apps via the BlackBerry App World store and charge them to their phone bill. This is now available in the UK via Premium SMS and Germany through its Direct to Bill platform.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now