The newly-introduced FaceCash coupons are set to work on a Cost-Per-Action (CPA) basis. Thus, advertisers pay for a coupon when the coupon is redeemed by a customer via the FaceCash app or the customer makes a purchase using the coupon.
In addition, The FaceCash iPhone app is set to support the new coupon system.
As part of future developments, Think Computer is expected to roll out the FaceCash app for Android and BlackBerry devices as well.
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