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News

Transaction Wireless selects Bass Pro Shops for mobile gift card program

Wednesday 11 November 2009 09:46 CET | News

US mobile commerce and marketing company Transaction Wireless (TW) has entered an agreement with US outdoor retailer Bass Pro Shops to develop a mobile gift card program via TWs patent pending wGiftCard technology.

As a result of the partnership, the collaboration with Bass Pro Shops will enable Transaction Wireless to extend its gift card program to the mobile phone, creating a mobile experience for Bass Pro Shops customers, including POS redemption, personalisation and balance checks, launching in 2010. Via the wGiftCard technology solution, Bass Pro Shops customers will also be able to personalise their gift card giving experience with customised mobile and email messaging.

The wGiftCard program for Bass Pro Shops will be made available in Q1 2010.
 


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Keywords: Transaction Wireless, Bass Pro Shops, mobile payment, mobile commerce, gift card , wGiftCard
Categories: Payments & Commerce
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Countries: World
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