Under the terms of the agreement, Zoompass users in Canada will be able to send funds directly from their mobile wallets. Recipients will be able to pick up their funds in cash at more than 380,000 Western Union agent locations in 200 countries and territories. In addition, Zoompass members will be able to send mobile-to-mobile transactions to subscribers of mobile phone companies with whom Western Union has launched the Mobile Money Transfer service, such as Globe Telecom and Smart Communications in the Philippines.
According to the Canadian Wireless Telecommunications Association (CWTA), there are approximately 23 million mobile subscribers in Canada and roughly 75 percent of Canadian households have access to a mobile phone. In addition, according to a survey conducted in Canada by Western Union in April 2010, 48 percent of international money-transfer senders said they were likely to sign up for mobile transaction services whereas 17 percent of respondents claimed they would definitely use mobile money-transfer services. Many global migrants living in Canada send money home to countries like the Philippines, Jamaica, the US and India.
Western Union’s Mobile Money Transfer service is currently available in 25 countries, allowing users to visit a participating Western Union agent location and send funds directly to the mobile wallet of Smart Communications and Globe Telecom subscribers in the Philippines. In addition, consumers can visit select Western Union Agent locations in the UK to send money directly to Safaricom M-PESA subscribers in Kenya. Moreover, in Malaysia, Maxis M-Money users can now send funds directly from their mobile handsets for payout at any participating Western Union agent location worldwide, and, if available, to other mobile wallets.
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