NK welcomes over 9 million visitors annually to its luxury stores in Stockholm and Gothenburg. Wirecard will enable the two NK department stores in Sweden to accept Chinese mobile payment methods. The integration has taken place also due to a cooperation between Wirecard and Cimple Marketing, a marketing and payment specialist in the area of Chinese consumers.
A 2018 Nielsen and Alipay study found that, amongst Chinese tourists, department stores are one of the top shopping destinations, along with duty-free shops and large supermarkets. In addition, these three retailer categories are also those where mobile payment is used most frequently by tourists coming from China. Overall, the use of mobile payment for this target group is widespread: last year, around 60% of Chinese tourists worldwide paid with their mobile phones. This trend has led more and more merchants to adopt a Chinese mobile payment solution for their shops.
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